Intent Data
What Proof of Intent Really Means
Most intent data is an opaque score. We define proof of intent as a transparent, verifiable standard: a link, a quote, and a date that turns a guess into an actionable instruction for sales.
Intent Data
Most intent data is an opaque score. We define proof of intent as a transparent, verifiable standard: a link, a quote, and a date that turns a guess into an actionable instruction for sales.
Buying Signals
Most buying signals are just noise. We break down a framework for identifying high-correlation signals—like forum complaints and specific job posts—that indicate real purchase intent, and explain why common triggers like funding announcements often fail.