Growth
Per-credit pricing models force GTM teams into a scarcity mindset, discouraging the exploration needed to build high-quality lead lists. We explain the second-order effects of this model and why a pricing structure is a core product feature.
Growth
Many growth teams measure the speed of list generation. We argue this is the wrong metric and propose a better one: Time-to-First-Reply, which measures the entire GTM process from idea to conversation.
Growth
Filter-based UIs have a low ceiling for complex prospecting. We explain why natural language is the next interface for GTM teams and how to use it effectively.
b2b
Reddit contains a high-density stream of B2B buying intent, but its anonymous nature makes it inaccessible. We built a process to systematically link Reddit posts to target companies.
Pricing
Most growth tools charge per lead or search, creating a scarcity mindset that discourages exploration. We examine how this credit-based model changes user behavior and limits results, backed by data.